Sightbox × Lyra Health

What we make for Lyra, and what else we can take on.

We've been part of Lyra's marketing team since 2020. Here's the work so far, the work you haven't asked us for yet, and the quickest way to get anything on our desk.

Partners since 2020Requests through AsanaEveryday pieces in 2–3 business days
What we've made together

Eight kinds of work, one team.

Most of it moves through your Asana board, so you may not know all of it came from us. A few recent examples in each.

Guides and reports

Guides, toolkits and reports

  • Manager's Guide: Helping Your Employees Navigate Holiday Stressors
  • Trends Forecast 2027 report versions and deck
  • Holiday one-pager and partner co-brands
Conferences and events

Breakthrough, MHIS, Ignite and Trends

  • Breakthrough 2027 registration promos
  • MHIS signage, name cards and postcards
  • Booths, kiosks, badges and holiday gifting
Events and webinars

Webinar and workshop kits

  • Social cards, email headers and hero cards
  • “Register now” and “Watch now” versions
  • Managing Mental Health During the Holidays
Paid social

LinkedIn and social ads

  • Beyond Implementation Guide ads
  • Extending Mental Health Capacity in Health Systems
  • Take A Hike and 2027 Trends awareness ads
Email

Email design

  • Holiday Gifting series
  • Newsletter and campaign headers
  • Header, footer and block templates for Marketo
Video

Video post-production

  • The Resilient Manager clip for manager coaching
  • Speaker and expert cutdowns for social
  • Paid social cuts for Meta and LinkedIn
Web

Web design and development

  • Front-end development on WordPress
  • Website marketplace components
  • Landing pages and the Events & Webinars page
Decks and images

Decks, headshots and image work

  • Conference session and promo decks
  • Headshot treatments for Breakthrough, Ignite and MHIS
  • Crops, resizes and gifting graphics
An excellent partner in getting our Digital Marketing efforts to the next level… an absolute delight to work with.
Roshan Lakdawala · Head of Digital + Web, Lyra Health
What else we can do

If it's on our website, we can do it for Lyra.

Some of the most useful things we do haven't come up yet. If any of these would help, add a task or just ask.

Brand

Positioning and messaging

Brand strategy, positioning, messaging and identity for a new product, program or audience. The thinking before the guide gets made.

Campaigns

The idea behind the campaign

A single idea for a launch or an event, then the ads, pages, email and video that carry it.

Web

Websites, start to finish

From one landing page to a full site, designed and built in WordPress, Webflow or Framer.

Video

Video for every channel

Editing, social cutdowns and paid cuts for executives, experts and events.

A Sightbox product

Beacon

Beacon shows a company what AI says about it, then makes sure the answer is the right one.

See Beacon
AI operations partner

Flux Intelligence

Custom software for how a team runs, made with AI and made for AI. For work that's still done by hand.

Send a request

Three steps, and it's on our desk.

Every request starts as a task in Asana, so nothing gets lost in Slack or email.

Step 1

Add a task to the Sightbox Projects board

One task per piece. Add subtasks for each size or channel.

Open the board in Asana
Step 2

Assign it to the right person

Nathan ThompsonDesign: guides, events, ads, email, decks and images
Charlie HinojosaWeb and video

Not sure? Assign it to Nathan or tag Sightbox in a comment.

Step 3

Include the essentials

  • What it's for
  • Sizes or format
  • Final copy, or who it's coming from
  • Files attached to the task, not only a Drive link
  • The date you need it
What happens next
Same dayWe reply in the task.
2–3 business daysEveryday pieces. Guides, decks and events follow your workflow dates.
In the commentsProofs and revisions.
In the taskFinals, attached and ready.

Questions that don't need a task can go in a task comment or in #lyrahealth-sightbox on Slack.

Who to talk to

Two co-founders, on your work every week.

Email either of us about anything bigger than a task: a new project, a new team, or a question about scope.

Nathan Thompson

Co-founder · Creative, design and production

Charlie Hinojosa

Co-founder · Web, video and your account